GTM Alpha
Pick the GTM motion to lead with.
| Tool | What you give it and get back |
|---|---|
| GTM Consultation | Give it your GTM challenge, stage and industry. Get EPIC scores, the motion to lead with and a report. |
| EPIC Audit | Give it your stage, deal size, sales cycle and retention. Get each motion's score and the rule behind it (in Claude). |
| GTM Roadmap | Give it your lead motion and a plan length. Get a 30, 60 or 90 day plan in three parts (in Claude). |
CRAFT GTM
Turn your GTM details into this week's plan.
| Tool | What you give it and get back |
|---|---|
| PMF Scorecard | Give it your product, target market and metrics such as MRR, churn, NPS, CAC and LTV. Get a product-market fit score per dimension, priority actions and data gaps to fill. |
| Launch Commander | Give it what you are launching, the launch type, target segments and goals. Get a launch timeline, messaging for each segment, success metrics, risks and a pre-launch checklist. |
| Customer Interview Kit | Give it the interview type, your product and the role you will interview. Get an interview guide, probing questions, a note-taking template and a framework to sum up findings. |
| Retention Playbook | Give it a customer segment, business model and churn rate. Get a churn severity check, a health score model, actions for each churn reason and the metrics to watch. |
| Partner Architect | Give it your company, product, partner model, partner goals and average deal size. Get partner tiers, the partner economics, program KPIs, a 90-day onboarding flow and a recruitment email. |
| Crisis Planner | Give it your company, industry, customer base and how sensitive your data is. Get a crisis response team, a playbook for each crisis and the principles for how to communicate. |
| Competitive Intel | Give it your product and competitors, plus any wins, losses or objections. Get a battle card per competitor, objection handlers, a win and loss analysis and a quick reference card. |
| CRAFT GTM Analyzer: score your GTM document | Give it a GTM document and its type. Get a score for each of the five CRAFT areas, the gaps found, priority improvements and next steps. |
CRAFT Content
Draft B2B content from the facts you have.
| Tool | What you give it and get back |
|---|---|
| Case Study Generator | Give it the customer, your product, and the challenge, solution and results. Get a case study with key takeaways, plus short versions for a testimonial page, social media and email. |
| Newsletter Builder | Give it a topic and the action you want readers to take. Get subject lines to test, opening hooks, the newsletter content, a pre-send checklist and send time tips. |
| Webinar Script | Give it the topic, the audience and the webinar type. Get a run of show, a full script with timings, Q&A preparation and a follow-up email sequence. |
| Content Repurposer | Give it a piece of content and its type. Get its key points, a LinkedIn post, an X thread, an email, a blog summary, quote cards and a distribution plan. |
| Thought Leadership Series | Give it a topic, your own take on it and the reader you want. Get article drafts of about 600 to 800 words each, promotional posts and a publishing plan. |
| Testimonial Capture | Give it the customer, their company, their success story and the testimonial type. Get a request email, interview questions, short to long testimonial templates and a process checklist. |
| Sales Enablement Content | Give it your product, the buyer your sellers pitch to and your proof points. Get value propositions, a pitch script for the sales stage, objection handlers and competitive responses. |
| CRAFT Content Improver: score and improve a draft | Give it a draft and its content type. Get scores for clarity, structure and engagement, priority fixes, an edited version and a before and after comparison. |
IMPACT
Position your product and shape the message.
| Tool | What you give it and get back |
|---|---|
| IMPACT Framework Guide: positioning, step by step | Give it one IMPACT phase to focus on, or none for all six. Get the IMPACT positioning method phase by phase, with the working frameworks and templates for each. |
| Identify Champions | Give it what your product does and the problem it solves. Get your likely champion, economic buyer and technical influencer, warning signs and a path to develop your champion. |
| Map Alternatives | Give it what your product does and its category, plus any competitors. Get the alternatives buyers weigh, the whitespace to claim, a positioning map and a plan against each alternative. |
| Pinpoint Value | Give it your target customer, their main outcome and what only you do. Get three versions of your unique claim, a value matrix, proof point tiers and test questions. |
| Anchor Market | Give it what your product does and the segments you are weighing. Get a score per segment, a recommended first market, a market sizing framework and a three-year expansion path. |
| Craft Message | Give it your target customer, key benefit and what sets you apart. Get a positioning statement in three lengths, a message hierarchy, versions to test and answers to objections. |
| Translate Execution | Give it your positioning statement, target customer and key benefit. Get drafts for your website, LinkedIn, cold emails, sales deck and demo, and a channel priority matrix. |
| IMPACT Full Audit: score your positioning | Give it what your product does, who you serve and the problem you solve. Get a positioning score out of 100, strengths, gaps, tagline options and a 30-day plan. |
ICP Intelligence
Find your ideal customer in your own data.
| Tool | What you give it and get back |
|---|---|
| ICP Deep Dive | Give it your best customers, as a list or in your own words. Get the patterns they share, such as company size, industry and stage, with recommendations. |
| ICP Scoring Model | Give it the criteria that matter and how important each is. Get a scoring matrix with example weights, qualification tiers, a scorecard template and CRM setup steps. |
| Buyer Group Analyzer | Give it what you sell, your deal size and typical champion. Get a buying group map from champion to blocker, an influence map, a multi-threading checklist and questions per role. |
| TAM SAM SOM Calculator | Give it how many companies could buy and your average contract value. Get TAM, SAM and SOM worked out bottom-up, the assumptions behind them and an investor-ready summary. |
| Lookalike Signal Generator | Give it your champions' job titles, plus any company profile, technologies or buying triggers. Get targeting criteria for LinkedIn Sales Navigator, Google Ads, intent data tools and ZoomInfo or Apollo. |
| Account Prioritization | Give it your accounts with fit, intent, relationship and timing scores. Get a ranked list, a tier for each account and the next action for each one. |
| ICP Gap Analysis | Give it your current customer base and your ideal customer profile. Get the gaps between them, their likely causes, criteria to add or rule out and a 30-day action plan. |
| ICP Evolution Tracker | Give it your current ideal customer profile, recent wins, losses and market changes. Get a review checklist, a decision matrix, possible updates and signals that should prompt a change. |
| ICP Interview Synthesizer | Give it notes from your customer interviews. Get the top pain points, buying triggers and value realized, key quotes, profile refinements and a template for the next round. |
Revenue Enablement
Prepare the deal: plan, questions, ROI, emails.
| Tool | What you give it and get back |
|---|---|
| Account Plan Builder | Give it the account name, plus contacts, products and notes if you have them. Get an account overview, a power map, whitespace analysis, a 90-day plan and a research checklist. |
| Deal Strategy Coach | Give it the deal name and its stage. Get a deal health score, a strategy for that stage, actions for the next two days and this week, and coaching questions. |
| Discovery Question Bank | Give it the discovery framework you use, such as MEDDPICC, BANT or SPICED. Get discovery questions for each part of it, with advice for the stage of the conversation. |
| ROI Business Case Builder | Give it your solution and its main value driver. Get an ROI business case with labelled example assumptions, a sensitivity analysis, risks and a one-page executive summary. |
| Mutual Action Plan Generator | Give it the deal name and the target close date. Get a close plan with stakeholders, success criteria, dated phases, risks and a communication plan. |
| Win/Loss Analyzer | Give it the type of review, plus the deal outcome and details. Get likely reasons you won or lost, questions for the review, a stakeholder analysis and action items. |
| Proposal Section Writer | Give it the proposal section you need and your solution. Get a draft of that section, such as an executive summary, a solution overview or a pricing justification. |
| Email Sequence Generator | Give it the sequence type, the buyer you are writing to and your solution. Get a series of emails with the day to send each one, plus sequence tips. |
| Demo Script Builder | Give it the demo type and your solution. Get a demo script with a time plan, preparation checklists, each part from opening to close, and a post-demo checklist. |
| Pricing Negotiation Guide | Give it the negotiation scenario, such as a discount request. Get a leverage assessment, a negotiation strategy, answers to common pushback and a discount approval framework. |
| Champion Enablement Kit | Give it the asset your champion needs and your solution. Get that asset drafted, such as an executive brief with the opportunity, the business case, the investment and a recommendation. |
| Competitive Trap Setter | Give it your main competitor and your solution. Get a positioning strategy, discovery questions that expose the gaps, tactics for the evaluation stage, and dos and don'ts. |