You have a GTM decision this week. Pick it below and see the job to start on: what you give it, what you get back and where it runs. Start with your decision.
49 tools in six connectors run in your web browser with no sign in, and inside Claude, ChatGPT, Cursor, VS Code and Windsurf. 37 skills in nine Claude plugins do longer jobs step by step. Connector or plugin?
Eight decisions, in the order a GTM year meets them. Pick your role to see yours. Each one opens with the job to start on; the rest sit one click away.
For founders, CMOs and marketing teams. The decisions that come before pipeline.
Open this page: Plan, position and publishMotionOwned by: Founder, with the CMO and CRO
Start here
See a sample report: Pick the go to market motion to lead with
Also in this decision
See every job for this decision: Which motion do we lead with, and are we ready to scale?
CustomersOwned by: Founder and demand generation head
Start here
Also in this decision
See every job for this decision: Which customers do we go after, and how big is that market?
PositioningOwned by: CMO and marketing team
Start here
See a sample answer: Build your positioning statement and message hierarchy
Also in this decision
See every job for this decision: What do we say, and against which alternatives?
ContentOwned by: Marketing team and demand generation head
Start here
Also in this decision
See every job for this decision: What do we publish, and will buyers and AI search find it?
For demand generation heads, CROs, sellers and Customer Success. The decisions that turn a plan into revenue.
Open this page: Pipeline, deals and customersPipelineOwned by: Demand generation head
Start here
Also in this decision
See every job for this decision: How do we fill the pipeline this quarter?
Sales callsOwned by: Sales and account executives, and founders who sell
Start here
Runs in
Also in this decision
See every job for this decision: How do we run the sales conversation?
DealsOwned by: CRO
Start here
Runs in
Also in this decision
See every job for this decision: A deal is open. How do we close it?
CustomersOwned by: Customer Success head
Start here
Also in this decision
See every job for this decision: Which accounts are at risk, and where can they grow?
One answer leads to the next job. These worked examples from live runs show how to read each output and what to open next.
Where the tools run
Connectors work in a browser and in any assistant that takes an MCP address. Plugins add step-by-step skills to Claude.
| Connectors (6, with 49 tools) | Plugins (9, with 37 different skills) | |
|---|---|---|
| In a web browser, with no AI assistant | Yes. Every connector is also a free web app with a form per tool. | No. |
| Claude chat on the web, desktop and mobile | Yes, added as a custom connector. Custom connectors work on Claude's Free, Pro, Max, Team and Enterprise plans; the Free plan allows one. | Yes, on paid Claude plans (Pro, Max, Team, Enterprise), when added in Claude under Customize, then Plugins: Anthropic's documentation says the plugin is saved to your account and its skills are available in chat. |
| Claude Code | Yes, with one claude mcp add line. | Yes. Install from GitHub with two commands. |
| Cowork | Not covered on the connector pages. | Yes: open Customize, then Plugins, and add the plugin's GitHub repository as a marketplace. |
| ChatGPT | Yes, on plans that allow developer mode. | No. |
| Cursor, VS Code and Windsurf | Yes. | No. |
| What you set up | Nothing to install. Paste one address and leave the sign in fields empty. No account and no API key. | Add the plugin from its GitHub repository. The plugins are free; plugins in Claude need a paid Claude plan (Pro, Max, Team or Enterprise). |
| How the answer is made | Fixed rules in each tool's code apply to what you enter. No AI model writes the answer, and any figure you did not give carries a label. | Claude follows the skill's steps in your own session. Where a skill uses web tools, it opens public pages; the Research, Personal Branding and Events plugins label a fact seen only in a search result, or leave it out. |
| Your data | Used once to build the answer and not stored or logged. | Nothing is sent to Helix GTM Consulting; what you type is handled under your own Claude account terms. |
Sources: how to add a connector, connector privacy, Anthropic: Plugins, Anthropic: Install plugins in Cowork, Anthropic: plugins on paid plans, each plugin's README on GitHub.
Six connectors, each also a free web app
Nine Claude plugins
The four B2B Deal Execution skills also come inside Positioning, GTM and Deal Strategy.
A connector adds a set of GTM tools to your AI assistant through one web address, and each connector is also a free web app. A plugin is a pack of step-by-step skills you add to Claude, and Claude does the work in your own session.
Use a connector. Plugins add skills to Claude only. Each connector works as a web app in a browser, and as a custom connector in ChatGPT on plans that allow developer mode.
Either. A connector gives a quick, structured answer from your own numbers by fixed rules. A plugin has Claude carry out a longer GTM job step by step, such as an account brief, a QBR or an event plan. Anthropic's documentation says a plugin added in Claude under Customize, then Plugins, is available in chat, Cowork and Claude Code, on paid Claude plans.
Not for connectors: you paste one address, with no account or API key. Plugins are added from GitHub, in Claude under Customize, then Plugins, or in Claude Code with two commands.
Connector tools apply fixed rules in code to what you enter, and no AI model writes their answer; a figure you did not give carries a label. Plugins run in your Claude session; where a skill uses web tools, it opens public pages, and the Research, Personal Branding and Events plugins label a fact seen only in a search result, or leave it out.
Connectors use your inputs once and store nothing. Plugins send nothing to Helix GTM Consulting; what you type is handled under your own Claude account terms. This site has no forms. After a page has loaded, Google Analytics and Ahrefs count visits, and Google Analytics may set cookies; the privacy page has the details.
Both are free from Helix. Connectors need no account, and the plugins install free from GitHub. Custom connectors work on Claude's Free, Pro, Max, Team and Enterprise plans; the Free plan allows one. Plugins in Claude are available on paid Claude plans: Pro, Max, Team and Enterprise.
When a tool is not enough
The tools are free and stay free. When two motions score close, when your leadership team disagrees on the buyer, or when the plan needs someone to run it, Shashwat works with growth stage B2B and ITeS teams as a fractional CMO, and on demand generation, positioning and branding, content marketing, ABM and lead generation.