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B2B Research: Market and Account, a free Claude plugin

B2B Research: Market and Account is a free Claude plugin. It researches target accounts with verified and unverified lists, builds research assets with numbers locked to the source, fact checks every claim before it goes out, and judges another model's critique point by point.

How to install

Claude, with B2B Research: Market and Account installed

Skills

  • Account research
  • Evidence research asset
  • Claims fact check
  • Second opinion review

You

Brief me on this account before Thursday's call with their head of IT.

Skill names from this page; the prompt is from the plugin's README, word for word.

What does this plugin do?

B2B Research: Market and Account is a free Claude plugin with research skills for B2B teams, built by Shashwat Ghosh, Helix GTM Consulting. It researches target accounts with verified and unverified lists, builds research assets with numbers locked to the source, fact checks every claim before it goes out, and judges another model's critique point by point.

What does each skill do?

SkillWhat it doesExample prompt from the README
Account research
account-research
Target account lists, list audits and enrichment in fixed fields, and a one account brief in TOPS order (technographics, organisation, person, situation) with a probe question for every finding, verified and unverified lists, and every account on the list covered.“Brief me on this account before Thursday's call with their head of IT.”
Evidence research asset
evidence-research-asset
Post series, briefs, reports, benchmarks, white paper outlines and case studies where every number is checked against the publisher's own topline and locked across every asset, plus a three lens white paper review.“Turn this threat report into a five post series for plant IT heads.”
Claims fact check
claims-fact-check
A claims register for every claim in a post, deck or release, fixes only what is wrong, screenshot mode, a personal data check on every image, and a date and weekday check.“Fact check this post before I publish it.”
Second opinion review
second-opinion-review
Another model's or a colleague's critique judged point by point through three filters (facts, your objectives, tone), four verdicts, and one final version.“Another AI assistant reviewed my draft. Which of its points should I take?”

Who is it not ideal for?

How do I install it?

Claude Code

/plugin marketplace add shashwatgtm/b2b-research-market-and-account
/plugin install b2b-research-market-and-account@b2b-research-market-and-account

Or from a terminal: claude plugin marketplace add shashwatgtm/b2b-research-market-and-account then claude plugin install b2b-research-market-and-account@b2b-research-market-and-account.

Claude app and Cowork

  1. Open Customize in the sidebar, then Plugins.
  2. Select Add marketplace and enter shashwatgtm/b2b-research-market-and-account.
  3. Find the plugin in the list and select Install. Its skills apply when relevant, or type / to run one.

Anthropic's plugin documentation says a plugin added in Claude under Customize, then Plugins, is saved to your Claude account, so its skills are also available in Claude chat on the web, desktop and mobile, in Cowork and in Claude Code (Anthropic: Plugins). Plugins in Claude are available on paid plans: Pro, Max, Team and Enterprise (Anthropic Help Center). The plugin's README says its Stop hook runs only in Claude Code; Anthropic's Help Center says hooks run in Cowork and Claude Code, not in chat.

What does it cost, where is the source, and what happens to my data?

All plugins · All connectors

Questions and answers

Who is it for?

B2B teams. The plugin's README describes it as research skills for B2B teams.

How do I install it?

In Claude Code, run /plugin marketplace add shashwatgtm/b2b-research-market-and-account and then /plugin install b2b-research-market-and-account@b2b-research-market-and-account. From a terminal, run claude plugin marketplace add shashwatgtm/b2b-research-market-and-account and then claude plugin install b2b-research-market-and-account@b2b-research-market-and-account.

Which skills does it include?

It includes four skills: account-research, evidence-research-asset, claims-fact-check, second-opinion-review.

Is it free?

Yes. It is free to install from GitHub under the MIT licence. This plugin sends no data to Helix GTM Consulting and runs no server.