What does this plugin do?
Positioning, GTM and Deal Strategy is a free plugin for Claude and Gemini with seven skills. Three are built on Shashwat Ghosh's own frameworks: EPIC picks the go to market motion to lead with, IMPACT finds the market you can own and the message to go with it, and CRAFT rewrites a prompt so Claude stops giving generic answers. The other four are the B2B Deal Execution skills: they score the health of a live deal, plan the close, prepare discovery and the buying group, help you hold the price and write deal stage emails.
What does each skill do?
| Skill | What it does | Who it is for |
|---|---|---|
GTM motion picker (EPIC)gtm-motion-picker | Scores the four EPIC motions (Ecosystem and ABM, Product-Led, Inbound and Outbound, Community) for your stage, deal cycle, NRR and region, then names the motion to lead with and what to do first. | Founders, CMOs and GTM leaders choosing a motion before choosing channels. |
Positioning and messaging (IMPACT)positioning-and-messaging | Finds the market you can own (subcategory, category or new category) and builds a three level message hierarchy in the buyer's words, using IMPACT's Anchor and Craft steps. | Founders and product marketers whose product sounds like everyone else's. |
Prompt improver (CRAFT)prompt-improver | Checks a prompt against the CRAFT framework, names the missing context and rewrites it. | Anyone whose AI output keeps coming back vague. |
Deal review and close plandeal-review-and-close-plan | Scores the health of one deal from your facts (champion, economic buyer, days in stage, competitors, blockers) by script, with every point shown and labelled. Ranks the risks, checks the stage against its exit evidence and gives dated next actions. Builds the mutual close plan with the buyer on a working day calendar, and the 30, 60 and 90 day account plan. | Account executives and sales leaders with a deal that has slowed or a close date to protect. |
Discovery and buying groupdiscovery-and-buying-group | Writes discovery questions in the framework you use (MEDDPICC, BANT, SPICED, Challenger, Gap Selling), one question per pain you named, in your buyer’s words, with an opening and a close for the call. Maps the buying group from the people you named: seats, concerns, the champion test and the seats still missing. | Sellers and sales engineers preparing a discovery call. |
Negotiation and championnegotiation-and-champion | Helps you hold the price in a new deal: discount requests, budget objections, a cheaper competitor price, procurement pressure, multi year terms and enterprise agreements. Works out what each concession costs on your own figures by script, pairs every concession with a trade and gives you the words for the next conversation. It also writes your champion’s internal asset in the champion’s own voice, asking for one decision. | Account executives and founders facing a discount request or a procurement review. |
Sales sequencessales-sequences | Writes outbound and deal stage email sequences: cold outreach, warm follow up, post demo, proposal follow up, reengagement and referral requests. Send days come from a script as example defaults, and your own days and number of emails always win. Every claim appears once with its source, and the draft is counted and checked by script. | Sellers and founders who write their own outbound and follow up. |
Who is it not ideal for?
- Teams that want live market data: the skills reason from what you tell Claude and do not look up your market for you.
- Anyone working outside Claude: for Gemini CLI, Antigravity or another supported app, use the Helix GTM Suite skills package, and for the web tools, use the connectors. Each of the other Claude plugins has its own install guide.
How do I install it?
Claude Code
/plugin marketplace add shashwatgtm/gtm-claude-skills /plugin install gtm-skills@gtm-claude-skills
Or from a terminal: claude plugin marketplace add shashwatgtm/gtm-claude-skills then claude plugin install gtm-skills@gtm-claude-skills.
Claude app and Cowork
- Open Customize in the sidebar, then Plugins.
- Select Add marketplace and enter
shashwatgtm/gtm-claude-skills. - Find the plugin in the list and select Install. Claude then uses its skills when they are relevant, or you can type
/to run one.
The plugin is listed in Anthropic's Claude directory. To find it in Claude, open Customize, then Plugins, then Discover, and search for Positioning and GTM Strategy, the name the directory shows until its update to Positioning, GTM and Deal Strategy is approved.
Anthropic's plugin documentation says a plugin added in Claude under Customize, then Plugins, is saved to your Claude account, so its skills are also available in Claude chat on the web, desktop and mobile, in Cowork and in Claude Code (Anthropic: Plugins). Plugins in Claude are available on paid plans: Pro, Max, Team and Enterprise (Anthropic Help Center).
What does it cost, where is the source, and what happens to my data?
- Source code: github.com/shashwatgtm/gtm-claude-skills (version 1.2.8)
- Licence: MIT. Credit: Shashwat Ghosh, Helix GTM Consulting.
- Privacy: the plugin runs inside your own Claude session and sends nothing to Helix GTM Consulting. The README in the repository has the details.
When a plugin is not enough, for example when the answer depends on judgement across your whole go to market plan, book 45 minutes with Shashwat.
Questions people ask
Is there a Claude plugin that helps me choose between a product led, sales led, partner led or community led go to market motion?
Yes. Positioning, GTM and Deal Strategy is a free plugin for Claude and Gemini by Helix GTM Consulting. Its GTM motion picker (EPIC) skill scores the four EPIC motions (Ecosystem and ABM, Product-Led, Inbound and Outbound, Community) for your stage, deal cycle, NRR and region, then names the motion to lead with and what to do first. It is built for founders, CMOs and GTM leaders choosing a motion before choosing channels.
What is a good framework inside Claude for positioning a B2B product and writing its core message?
The Positioning and messaging (IMPACT) skill in the Positioning, GTM and Deal Strategy plugin finds the market you can own (subcategory, category or new category) and builds a three level message hierarchy in the buyer's words. It is for founders and product marketers whose product sounds like everyone else's, and it reasons from what you tell Claude rather than looking up live market data.
My Claude answers for B2B marketing strategy keep coming back generic. Is there a Claude skill that fixes this?
Yes. The Prompt improver (CRAFT) skill in Positioning, GTM and Deal Strategy checks a prompt against the CRAFT framework (Character, Result, Artifact, Frame, Timeline), names the missing context and rewrites the prompt with that context marked.
How do I install Positioning, GTM and Deal Strategy in Claude Code or Cowork?
In Claude Code, run /plugin marketplace add shashwatgtm/gtm-claude-skills and then /plugin install gtm-skills@gtm-claude-skills. In Claude or Cowork, open Customize, then Plugins, then Discover and search for Positioning, GTM and Deal Strategy, or select Add marketplace and enter shashwatgtm/gtm-claude-skills. Check Anthropic's help pages for the supported plans and for where installed skills are available.
Is Positioning, GTM and Deal Strategy free, and does it work in ChatGPT?
Positioning, GTM and Deal Strategy is free under the MIT licence. It runs inside your own Claude session and sends nothing to Helix GTM Consulting. It does not work in ChatGPT. Plugins add skills to Claude and the Helix GTM Suite adds them to Gemini, so in ChatGPT or a browser, use the free GTM Alpha and IMPACT connectors.
Guides that use these tools
Each guide is a worked example from a live run of the Helix tools, showing how to read the output and what to do next.