What does this plugin do?
AI Search Visibility (AEO/GEO) is a free partner plugin with six skills, built with Optise on its FITq and RACE frameworks. It builds the buyer prompts to track, audits pages for AI citation and AI agent shortlisting, writes answer blocks and EU trust pages, and sets up weekly tracking.
What does each skill do?
| Skill | What it does | Who it is for |
|---|---|---|
Prompt Pack Builderoptise-helix-prompt-pack-builder | Builds 25 buyer prompts across six categories (shortlist, pricing, implementation, EU privacy, integrations, role based), ranked by how likely each is to decide a deal. | B2B marketing teams selling into Europe who want to know what buyers ask AI assistants. |
FITq Auditoptise-helix-fitq-audit | Fetches a web page and scores it on Optise FITq (Findability, Intent match, Trust, Quoteability) for AI search citation, with fixes ranked by impact. | Marketers and SEO leads who want pages cited by ChatGPT, Perplexity, Gemini and Claude. |
RACE Auditoptise-helix-race-audit | Scores a page on Optise RACE (Requirements, Actions, Constraints, Evidence) to show how well an AI agent can evaluate and shortlist it. | Teams whose buyers use AI agents to build shortlists. |
BLUF Writeroptise-helix-bluf-writer | Writes a 40 to 60 word Bottom Line Up Front answer block in three lengths, using only the proof points you give. | Page owners who want AI engines to quote a clean answer. |
EU Trust Centreoptise-helix-eu-trust-centre | Drafts an EU Trust Centre page that answers the eight EU buyer questions (GDPR, storage, residency, DPA, subprocessors, retention, AI providers, security), with placeholders for anything you did not give. | B2B software companies selling to EU buyers. |
AEO Trackeroptise-helix-aeo-tracker | Sets up weekly AI citation tracking (Citation Rate, Prominence, Competitor Delta) across ChatGPT, Perplexity, Gemini and Claude. | Teams measuring whether AI engines cite them. |
Who is it not ideal for?
- Websites that are not in English: the toolkit is designed for English language websites.
- Teams expecting guaranteed AI citations: the audits score readiness and list fixes; they cannot make an engine cite a page.
- Anyone working outside Claude: for Gemini CLI, Antigravity or another supported app, use the Helix GTM Suite skills package, and for the web tools, use the connectors. Each of the other Claude plugins has its own install guide.
How do I install it?
Claude Code
/plugin marketplace add shashwatgtm/optise-helix-aeo-skills /plugin install optise-helix-aeo-toolkit@optise-helix-aeo-skills
Or from a terminal: claude plugin marketplace add shashwatgtm/optise-helix-aeo-skills then claude plugin install optise-helix-aeo-toolkit@optise-helix-aeo-skills.
Claude app and Cowork
- Open Customize in the sidebar, then Plugins.
- Select Add marketplace and enter
shashwatgtm/optise-helix-aeo-skills. - Find the plugin in the list and select Install. Claude then uses its skills when they are relevant, or you can type
/to run one.
The plugin is listed in Anthropic's Claude directory. To find it in Claude, open Customize, then Plugins, then Discover, and search for Optise.
Anthropic's plugin documentation says a plugin added in Claude under Customize, then Plugins, is saved to your Claude account, so its skills are also available in Claude chat on the web, desktop and mobile, in Cowork and in Claude Code (Anthropic: Plugins). Plugins in Claude are available on paid plans: Pro, Max, Team and Enterprise (Anthropic Help Center).
What does it cost, where is the source, and what happens to my data?
- Source code: github.com/shashwatgtm/optise-helix-aeo-skills (version 1.5.0)
- Licence: Optise and Helix licence (free to use; the shared operating principles file is MIT). Credit: Optise and Helix GTM Consulting.
- Privacy: the plugin runs inside your own Claude session and sends nothing to Helix GTM Consulting or Optise. The README in the repository has the details.
When a plugin is not enough, for example when the answer depends on judgement across your whole go to market plan, book 45 minutes with Shashwat.
Questions people ask
Is there a Claude plugin that audits B2B web pages for citation by ChatGPT, Perplexity and Claude (AEO or GEO)?
Yes. AI Search Visibility (AEO/GEO) is a free partner plugin by Optise and Helix GTM Consulting. Its FITq Audit skill fetches a page and scores it on Findability, Intent match, Trust and Quoteability for AI search citation, with fixes ranked by impact. Its RACE Audit scores how well an AI agent can evaluate and shortlist the page.
How can a B2B company track whether AI search engines cite its website?
The AEO Tracker skill in AI Search Visibility (AEO/GEO) sets up weekly AI citation tracking (Citation Rate, Prominence, Competitor Delta) across ChatGPT, Perplexity, Gemini and Claude, and the Prompt Pack Builder builds 25 buyer prompts to track. The audits score readiness and list fixes; they cannot make an engine cite a page.
What free tool writes AI citable answer blocks and an EU trust page for a B2B software company?
In AI Search Visibility (AEO/GEO), the BLUF Writer writes a 40 to 60 word Bottom Line Up Front answer block in three lengths from the proof points you give, and the EU Trust Centre drafts a page that answers the eight EU buyer questions, with placeholders for anything you did not give. The toolkit is designed for English language websites.
How do I install AI Search Visibility (AEO/GEO) in Claude Code or Cowork?
In Claude Code, run /plugin marketplace add shashwatgtm/optise-helix-aeo-skills and then /plugin install optise-helix-aeo-toolkit@optise-helix-aeo-skills. In Claude or Cowork, open Customize, then Plugins, then Discover and search for Optise, or select Add marketplace and enter shashwatgtm/optise-helix-aeo-skills. Check Anthropic's help pages for the supported plans and for where installed skills are available.
Is AI Search Visibility (AEO/GEO) free, and does it work in ChatGPT?
AI Search Visibility (AEO/GEO) is free to use under the Optise and Helix licence. It runs inside your own Claude session and sends nothing to Helix GTM Consulting or Optise. It does not work in ChatGPT. Plugins add skills to Claude and the Helix GTM Suite adds them to Gemini, so in ChatGPT or a browser, use the free Helix connectors.
Guides that use these tools
Each guide is a worked example from a live run of the Helix tools, showing how to read the output and what to do next.