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B2B Sales Enablement, a free plugin for Claude and Gemini

B2B Sales Enablement is a free plugin for Claude and Gemini with three skills for sellers. It builds proposals and decks that can copy a client's brand from a sample file, writes competitive battle cards that flag any claim it cannot source, and helps you prepare for and debrief any sales, client or investor meeting.

It is for sellers facing a client meeting, a competitive deal or a proposal deadline.

How to install

Claude, with B2B Sales Enablement installed

Skills

  • Sales Proposal Builder
  • Competitive Intelligence
  • Meeting Prep and Debrief

You

We keep running into [competitor] in deals. Build me a battle card with the top 5 objections our AEs hear and landmine questions to ask prospects.

The skill names come from this page, and the prompt is quoted word for word from the plugin's README.

What does this plugin do?

B2B Sales Enablement is a free plugin for Claude and Gemini with three skills for sellers. It builds proposals and decks that can copy a client's brand from a sample file, writes competitive battle cards that flag any claim it cannot source, and helps you prepare for and debrief any sales, client or investor meeting.

What does each skill do?

SkillWhat it doesWho it is for
Sales Proposal Builder
sales-proposal-builder
Builds a client facing deck (PPTX) or proposal (DOCX). Give it a sample file from the client and it copies their colours and fonts; without one it uses a clean consulting style.Account executives, founders and consultants with a prospect meeting coming up.
Competitive Intelligence
competitive-intelligence
Builds battle cards, positioning matrices and objection handling for a named competitor, and turns any claim it cannot source into a placeholder.Sellers, sales leaders and product marketers facing a known competitor.
Meeting Prep and Debrief
meeting-prep-debrief
Prepares a brief for an upcoming meeting (people, agenda, questions, risks) and captures actions afterwards.Anyone walking into a sales, client, partner, investor or board meeting.

Who is it not ideal for?

How do I install it?

Claude Code

/plugin marketplace add shashwatgtm/b2b-sales-enablement
/plugin install b2b-sales-enablement@b2b-sales-enablement

Or from a terminal: claude plugin marketplace add shashwatgtm/b2b-sales-enablement then claude plugin install b2b-sales-enablement@b2b-sales-enablement.

Claude app and Cowork

  1. Open Customize in the sidebar, then Plugins.
  2. Select Add marketplace and enter shashwatgtm/b2b-sales-enablement.
  3. Find the plugin in the list and select Install. Claude then uses its skills when they are relevant, or you can type / to run one.

The plugin is listed in Anthropic's Claude directory. To find it in Claude, open Customize, then Plugins, then Discover, and search for B2B Sales Enablement.

Anthropic's plugin documentation says a plugin added in Claude under Customize, then Plugins, is saved to your Claude account, so its skills are also available in Claude chat on the web, desktop and mobile, in Cowork and in Claude Code (Anthropic: Plugins). Plugins in Claude are available on paid plans: Pro, Max, Team and Enterprise (Anthropic Help Center).

What does it cost, where is the source, and what happens to my data?

When a plugin is not enough, for example when the answer depends on judgement across your whole go to market plan, book 45 minutes with Shashwat.

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Questions people ask

Is there a free plugin for Claude and Gemini that builds client proposals and pitch decks in the client's own brand style?

Yes. B2B Sales Enablement is a free plugin for Claude and Gemini by Helix GTM Consulting. Its Sales Proposal Builder skill builds a client facing deck (PPTX) or proposal (DOCX). Give it a sample file from the client and it copies their colours and fonts; without one, it uses a clean consulting style. It is for account executives, founders and consultants with a prospect meeting coming up.

What free AI tool helps a B2B sales team build competitive battle cards?

In Claude, the Competitive Intelligence skill in B2B Sales Enablement builds battle cards, positioning matrices and objection handling for a named competitor, and turns any claim it cannot source into a placeholder. In a browser, ChatGPT or Claude, the free CRAFT GTM connector by Helix GTM Consulting also builds a battle card per competitor.

Is there a Claude plugin that preps me for a sales meeting and captures the actions afterwards?

Yes. The Meeting Prep and Debrief skill in B2B Sales Enablement prepares a brief for an upcoming meeting (people, agenda, questions, risks) and captures actions afterwards. It is for anyone walking into a sales, client, partner, investor or board meeting.

How do I install B2B Sales Enablement in Claude Code or Cowork?

In Claude Code, run /plugin marketplace add shashwatgtm/b2b-sales-enablement and then /plugin install b2b-sales-enablement@b2b-sales-enablement. In Claude or Cowork, open Customize, then Plugins, then Discover and search for B2B Sales Enablement, or select Add marketplace and enter shashwatgtm/b2b-sales-enablement. Check Anthropic's help pages for the supported plans and for where installed skills are available.

Is B2B Sales Enablement free, and does it work in ChatGPT?

B2B Sales Enablement is free under the MIT licence. It runs inside your own Claude session and sends nothing to Helix GTM Consulting. It does not work in ChatGPT. Plugins add skills to Claude and the Helix GTM Suite adds them to Gemini, so in ChatGPT or a browser, use the free Revenue Enablement and CRAFT GTM connectors.

Guides that use these tools

Each guide is a worked example from a live run of the Helix tools, showing how to read the output and what to do next.