Plan, position and publish: the jobs and their tools

You give

Paid acquisition cost and average ARR, or a customer list, plus your decision lines and optional money inputs.

You get back

Payback, customer staying power or capped lifetime value, with a Scale, Small capped test, Hold or Not enough data yet result for each customer group.

Tool: Scale Paid Check.

How Scale Paid Check works

You give

Your lead motion and a plan length.

You get back

A 30, 60 or 90 day plan in three parts.

Tool: GTM Roadmap.

You give

Your product, target market and metrics such as MRR, churn, NPS, CAC and LTV.

You get back

A product market fit score for each dimension, priority actions and the data gaps to fill. The Claude skill compares your metrics only with your own targets.

Tool: PMF Scorecard. Claude skill: PMF check.

See a sample answer: Check product market fit before you scale

You give

Customer cohorts, revenue kept and paid acquisition figures for one segment.

You get back

A review of cohorts, revenue kept and paid acquisition payback for that segment, before you increase spend.

Tool: Scale Paid Check.

You give

A GTM document and its type.

You get back

A score for each of the five CRAFT areas, the gaps found, priority improvements and next steps.

Tool: CRAFT GTM Analyzer.

You give

Your company, product, partner model, partner goals and average deal size.

You get back

Partner tiers, the partner economics, program KPIs, a 90 day onboarding flow and a recruitment email.

Tool: Partner Architect.

You give

Your company, industry, customer base and how sensitive your data is.

You get back

A crisis response team, a playbook for each crisis and the principles for how to communicate.

Tool: Crisis Planner.

You give

What your product does and the segments you are weighing.

You get back

A score per segment, a recommended first market, a market sizing framework and a three year expansion path.

Tool: IMPACT: Anchor Market.

You give

Your best customers, as a list or in your own words.

You get back

The patterns they share, such as company size, industry and stage, with recommendations.

Tool: ICP Deep Dive.

You give

Your current customer base and your ideal customer profile.

You get back

The gaps between them, their likely causes, criteria to add or rule out and a 30 day action plan.

Tool: ICP Gap Analysis. Claude skill: ICP review.

You give

Your current ideal customer profile, recent wins, losses and market changes.

You get back

A review checklist, a decision matrix, possible updates and the signals that should prompt a change.

Tool: ICP Evolution Tracker.

You give

The interview type, your product and the role you will interview.

You get back

An interview guide, probing questions, a note taking template and a framework to sum up findings.

Tool: Customer Interview Kit. Claude skill: Customer interviews.

You give

Notes from your customer interviews.

You get back

Top pain points, buying triggers and value realized, key quotes, profile refinements and a template for the next round.

Tool: ICP Interview Synthesizer.

You give

The criteria that matter and how important each is.

You get back

A scoring matrix with example weights, qualification tiers, a scorecard template and CRM setup steps.

Tool: ICP Scoring Model. Claude skill: Lead scoring model.

You give

What your product does and its category, plus any competitors.

You get back

The alternatives buyers weigh, the whitespace to claim, a positioning map and a plan against each alternative.

Tool: IMPACT: Map Alternatives.

You give

Your target customer, their main outcome and what only you do.

You get back

Three versions of your unique claim, a value matrix, proof point tiers and test questions.

Tool: IMPACT: Pinpoint Value.

You give

What your product does, who you serve and the problem you solve.

You get back

An input completeness score out of 100, areas to work on next, tagline options and a 30 day plan.

Tool: IMPACT: Full Audit.

You give

Your positioning statement, target customer and key benefit.

You get back

Drafts for your website, LinkedIn, cold emails, sales deck and demo, and a channel priority matrix.

Tool: IMPACT: Translate Execution.

You give

One IMPACT phase to focus on, or none for all six.

You get back

The IMPACT positioning method phase by phase, with the working frameworks and templates for each.

Tool: IMPACT: Get Framework.

You give

Your product, the buyer your sellers pitch to and your proof points.

You get back

Value propositions, a pitch script for the sales stage, objection handlers and competitive responses.

Tool: Sales Enablement Content.

You give

Your product and competitors, plus any wins, losses or objections.

You get back

A battle card per competitor, objection handlers, a win and loss analysis and a quick reference card. The Claude skill turns any claim it cannot source into a placeholder.

Tool: Competitive Intel. Claude skill: Competitive Intelligence.

You give

Your own facts, such as your CV and LinkedIn About.

You get back

A positioning statement, short to long bios, a LinkedIn headline and About, content pillars and a post series plan, with a marker wherever a fact is missing.

Claude skill: Personal branding authority.

You give

A topic and the action you want readers to take.

You get back

Subject lines to test, opening hooks, the newsletter content, a pre send checklist and send time tips. The Claude skill cites a source link and a checked date for every curated item.

Tool: Newsletter Builder. Claude skill: Newsletter creation and curation.

You give

A piece of content and its type.

You get back

Key points, a LinkedIn post, an X thread, an email, a blog summary, quote cards and a distribution plan.

Tool: Content Repurposer.

You give

A topic, your own take on it and the reader you want.

You get back

A short first draft for each article, promotional posts and a publishing plan.

Tool: Thought Leadership Series.

You give

A draft and its content type.

You get back

Scores for clarity, structure, engagement and goal alignment, priority fixes, an edited version and a before and after comparison. The Claude skill audits machine sounding text line by line and rewrites only what it flags.

Tool: CRAFT Content Improver. Claude skill: Handcrafted voice audit.

You give

The post, deck or release to check, or a critique of your draft from another reviewer.

You get back

A claims register for every claim, with only what is wrong fixed. For a critique: each point judged on facts, your objectives and tone, and one final version.

Claude skill: Claims fact check. Claude skill: Second opinion review.

You give

The prompt you used.

You get back

The prompt checked against the CRAFT framework, the missing context named, and a rewritten prompt.

Claude skill: Prompt improver (CRAFT).

You give

Your market and the buyer questions you care about.

You get back

25 buyer prompts across six categories, ranked by how likely each is to decide a deal, and weekly AI citation tracking across ChatGPT, Perplexity, Gemini and Claude.

Claude skill: Prompt Pack Builder. Claude skill: AEO Tracker.

You give

A page address and the buyer questions you care about.

You get back

A FITq score (Findability, Intent match, Trust, Quoteability) with fixes ranked by impact, and a RACE score (Requirements, Actions, Constraints, Evidence) for how well an AI agent can evaluate and shortlist the page.

Claude skill: FITq Audit. Claude skill: RACE Audit.

You give

Your proof points and your answers on data handling.

You get back

A 40 to 60 word Bottom Line Up Front answer block in three lengths, and an EU Trust Centre page that answers the eight EU buyer questions, with placeholders for anything you did not give.

Claude skill: BLUF Writer. Claude skill: EU Trust Centre.