What do you need to get done?
Pick your role. Each card shows a made up example of the answer, then opens the tool. Or start from the decision on your desk.
- GTM Alpha: free EPIC audit
Pick the go to market motion to lead with
You get:Four motions scored 1 to 10, and the one to lead with.
Made up example
“Series B telecom, 150 day sales cycle, $240,000 deals”
- Ecosystem and ABM10 of 10
- Product-Led4 of 10
- Inbound and Outbound5 of 10
- Community6 of 10
Lead with Ecosystem and ABM
- ICP Intelligence: TAM SAM SOM Calculator
Size the market and find your best fit customers
You get:TAM, SAM and SOM, every assumption labelled.
Made up example
9,000 companies at $24,000, example rates
Bars not to scale.
- IMPACT: Craft Message
Sharpen your positioning and message
You get:A positioning statement, a tagline and three message pillars.
Made up example our cloud security product
our cloud security product gives cloud security leads at mid size fintech companies fewer critical cloud exposures through exposure based ranking of every misconfiguration.
Tagline: Fewer critical cloud exposures
Pillars: Speed, Simplicity, Scale
- CRAFT GTM: PMF Scorecard
Check product market fit before you scale
You get:A score per dimension and what to fix first.
Made up example our field sales product
Emerging PMF, 7.5/10
- Customer Retention 7/10
- Customer Satisfaction 5/10
- Unit Economics 9/10
- Revenue Retention 9/10
- CRAFT Content: Case Study Generator
Turn a customer win into content
You get:A case study plus one line, social and email versions.
Made up example Example Food Delivery Co
45% of tickets resolved without a human in 60 days; first response time down from 6 hours to 2 minutes with our support product
- Revenue Enablement: ROI Business Case Builder
Build the business case for a deal
You get:An ROI case with payback.
Made up example Example Retail Co
- ROI 900%
- Payback 1.2 months
- 3 year net value $2,430,000
Example assumptions: use the buyer's own numbers.
- CRAFT GTM: Retention Playbook
Spot churn risk and plan the save
You get:A health score model and a save play for each churn reason.
Made up example
Regional consumer goods brands, 1.5% monthly churn
- Feature adoption 30%
- Login frequency 25%
- Engagement trend 20%
First save play: an onboarding reset and a use case call
Health score weights are example figures: replace them with your own.
- Revenue Enablement: Discovery Question Bank
Prepare the questions for your next sales call
You get:Discovery questions in the buyer's language, for your sales framework.
Made up example
Third party logistics, Head of Last Mile Operations, discovery stage
How do you plan routes today, and how often does a dispatcher replan during the day?
Then: MEDDPICC questions, starting with Metrics
The AI tools your team already uses
Connectors add GTM tools to an AI assistant with one address and no install, and each one is also a free web app. Plugins add step by step GTM skills to Claude. Connector or plugin: which is right for you?
Each connector is a web app with no sign in, and works in Claude, ChatGPT, Cursor, VS Code and Windsurf. npm downloads from first release to 4 November 2026:
- GTM Alpha2,978 downloads
- ICP Intelligence2,037 downloads
- CRAFT Content2,020 downloads
- CRAFT GTM1,953 downloads
- Revenue Enablement1,853 downloads
- IMPACT1,559 downloads
Plugins work in Claude Code, Cowork and the Claude apps, and the same skills reach Gemini CLI and Antigravity. Install a plugin from GitHub.
- Positioning, GTM and Deal Strategy7 skills
- B2B Deal Execution4 skills
- B2B Sales Enablement3 skills
- Customer Success: Churn and QBRs5 skills
- B2B Research: Market and Account4 skills
- B2B Personal Branding3 skills
- B2B Events, PR and Launches4 skills
- B2B ICP and Customer Insight5 skills
- AI Search Visibility (AEO/GEO), with Optise6 skills
Connectors you can use in a browser, Claude or ChatGPT
- GTM Alpha3 tools · 2,978 npm downloads
Which GTM motion should you lead with?
- CRAFT GTM8 tools · 1,953 npm downloads
Check product market fit, plan a launch and build battle cards.
- CRAFT Content8 tools · 2,020 npm downloads
Draft B2B content from the facts you already have.
- IMPACT8 tools · 1,559 npm downloads
Sharpen your B2B positioning.
- ICP Intelligence9 tools · 2,037 npm downloads
Define your ideal customer from your best deals.
- Revenue Enablement12 tools · 1,853 npm downloads
What should your sellers say, send and ask in the next deal?
- In active development
See the gap between your positioning and a buyer's view
It reads how you describe your positioning across six phases, then measures the gap with how a named buyer sees you.
- Not sure which tool?
Start here: what decision is on your desk today?
Pick one of eight common decisions to open its tool in one click, or browse all 85 tools grouped by decision.
npm downloads from first release to 4 November 2026: 12,400 for all six connectors. GTM Alpha was first released on 8 September 2025 and the other five in January 2026. npm also counts automated downloads.
Plugins: step by step skills for Claude and Gemini
Add a plugin if you work in Claude on a paid plan (Pro, Max, Team or Enterprise). On Gemini CLI or Antigravity, install the Helix GTM Suite. In a browser, ChatGPT or another assistant, use the connectors. Connector or plugin: which is right for you?
9 plugins with 37 skills: 8 by Helix and 1 by a partner. Each plugin's GitHub page has its install steps. Listings in Claude's plugin directory can change, so check there for the current list.
- Positioning, GTM and Deal StrategyClaude and Gemini · 7 skills
Choose your motion, sharpen your positioning and fix vague AI prompts
Position your B2B product, write your core message and pick the right go to market motion: product led, sales led, partner or community. It also turns vague AI prompts into specific ones.
- B2B Deal ExecutionClaude and Gemini · 4 skills
Win the deal in front of you
Check the health of a deal and plan the close with the buyer, prepare discovery and map the buying group, hold your price and equip your champion, and write an email sequence for each deal stage.
- B2B Sales EnablementClaude and Gemini · 3 skills
Walk into your next client meeting prepared
Build proposals and decks in a client's brand from one sample file, write competitive battle cards, and prepare for and debrief client meetings.
- Customer Success: Churn and QBRsClaude and Gemini · 5 skills
Know which accounts need you this week
Find accounts at risk of churn, prepare QBRs, plan onboarding, spot upsell openings and save renewals.
- B2B Research: Market and AccountClaude and Gemini · 4 skills
Research target accounts and fact check every claim
Research target accounts with every fact marked verified or unverified, build research assets whose numbers stay tied to their source, fact check every claim before it goes out, and judge another AI model's critique point by point.
- B2B Personal BrandingClaude and Gemini · 3 skills
Write your bios and positioning from your own facts
Write your bios, positioning, LinkedIn profile and content pillars from your own facts, check drafts for text that sounds machine written, and curate newsletters in which every item cites its source.
- B2B Events, PR and LaunchesClaude and Gemini · 4 skills
Plan B2B events, press releases and product launches
Plan B2B events, press releases and product launches: an event portfolio with a plan for each event type, panel and webinar kits, speaker notes, fact checked press releases, launch sequences and plans to follow up after each event.
- B2B ICP and Customer InsightClaude and Gemini · 5 skills · See install instructions
Review and revise the ICP you already have
Check the ICP you have against your customers, deals and figures and revise it. Plan customer interviews that test your hypotheses and sum up what they show, build a fit scoring model with labelled example weights, set hypotheses for each buying role with questions to confirm them, and compare product market fit metrics with your own targets.
See what it doesSee install instructions
- AI Search Visibility (AEO/GEO), partnerPartner plugin · 6 skills
Get your B2B pages cited by AI search
Get your B2B website found, quoted and recommended by ChatGPT, Perplexity, Gemini and Claude, with page audits, answer blocks, buyer prompt packs, an EU trust page and citation tracking.
When are these tools not the right fit?
- You need live market, competitor or CRM data. Every tool works only from what you give it.
- You want finished, publish ready documents. The tools give you drafts, with placeholders.
- You need saved history or shared workspaces. The connectors keep nothing you send.
- You use ChatGPT or another assistant and want the plugins. Plugins add skills to Claude only; the connectors work in a browser and in any assistant that takes an MCP address.
- Your website is not in English. The AEO toolkit is built for English language websites.
Questions and answers
What does it cost?
The tools are free. The connectors need no account or sign in, the plugins install free from GitHub, and GTM Alpha is free during testing. To work with Shashwat, use the Work with Shashwat page.
Do I need to be technical?
No. Each connector has a web app: fill in a form in your browser and press Run, or press Fill in an example first. To use a tool in Claude or ChatGPT, add its link as a custom connector.
Do the tools make up numbers?
No. Each connector tool applies fixed rules in its code to what you enter; no AI model writes its answer. A number you give is used as you gave it, and any other figure carries a label.
Where does my data go?
The connectors keep nothing you send: each answer is built in that request and not stored. The plugins run inside your own Claude session. This site has no forms. After a page has loaded, Google Analytics and Ahrefs count visits, and Google Analytics may set cookies; the privacy page has the details.
Connector or plugin: which should I use?
Connectors add GTM tools to Claude or ChatGPT with one link and no install. Plugins add step by step GTM skills to Claude. Add a plugin if you work in Claude on a paid plan (Pro, Max, Team or Enterprise). On Gemini CLI or Antigravity, install the Helix GTM Suite. In a browser, ChatGPT or another assistant, use the connectors.
Guides that use these tools
Worked examples from real runs of the Helix tools: how to read each answer and what to do next.