Which plugin do I need?
9 plugins with 37 skills: 8 from Helix and 1 partner plugin. Each plugin repository has install instructions. Check Claude to see which plugins are in its directory today. Compare every plugin and connector in one table.
- Positioning, GTM and Deal StrategyClaude and Gemini · 7 skills
Choose your go to market motion, sharpen your positioning and get better answers from AI prompts
Positioning, GTM and Deal Strategy is a free plugin for Claude and Gemini with three skills built on Shashwat Ghosh's own frameworks.
Position your B2B product, write your core message and pick the right go to market motion: product led, sales led, partner or community. It also improves vague AI prompts. For founders, CMOs, GTM leaders and product marketers, and anyone whose AI output keeps coming back vague.
- B2B Deal ExecutionClaude and Gemini · 4 skills
Win the deal in front of you
B2B Deal Execution is a free plugin for Claude and Gemini with four skills for the people who win B2B deals, from the first qualified meeting to signature.
Review the health of one deal and plan the close with the buyer, prepare discovery and map the buying group, hold the price and arm your champion, and write deal stage email sequences. For account executives, founders who sell, sales engineers and sales leaders.
- B2B Sales EnablementClaude and Gemini · 3 skills
Walk into your next client meeting prepared
B2B Sales Enablement is a free plugin for Claude and Gemini with three skills for sellers.
Build proposals and decks that can copy a client's brand from a sample file, write competitive battle cards, and prepare for meetings and debrief after them.
- Customer Success: Churn and QBRsClaude and Gemini · 5 skills
Know which accounts need you this week
Customer Success: Churn and QBRs is a free plugin for Claude and Gemini with five skills built on the GUARD framework: Gauge account health, Uplift expansion, Activate onboarding, Review with a QBR, and Defend the renewal.
Find accounts at risk of churn, prepare QBRs, plan onboarding, spot upsell openings and save renewals. For B2B customer success managers.
- B2B Research: Market and AccountClaude and Gemini · 4 skills
Research target accounts and fact check every claim
B2B Research: Market and Account is a free plugin for Claude and Gemini with research skills for B2B teams, built by Shashwat Ghosh of Helix GTM Consulting.
Research target accounts with verified and unverified lists, build research assets with numbers locked to the source, fact check every claim before it goes out, and judge another model's critique point by point.
- B2B Personal BrandingClaude and Gemini · 3 skills
Write your bios and positioning from your own facts
B2B Personal Branding is a free plugin for Claude and Gemini with personal branding skills for B2B professionals, built by Shashwat Ghosh of Helix GTM Consulting.
Write your bios, positioning, LinkedIn profile and content pillars from your own facts, audit drafts for machine sounding text, and curate newsletters where every item cites its source.
- B2B Events, PR and LaunchesClaude and Gemini · 4 skills
Plan B2B events, press releases and product launches
B2B Events, PR and Launches is a free plugin for Claude and Gemini with event, PR and launch skills for B2B teams, built by Shashwat Ghosh of Helix GTM Consulting.
Build event portfolios and a plan for each event type, panel and webinar kits and speaker notes, and write verified releases, launch sequences and event follow up specs.
- B2B ICP and Customer InsightClaude and Gemini · 5 skills · See install instructions
Review and revise the ICP you already have
B2B ICP and Customer Insight is a free plugin for Claude and Gemini with ICP and customer insight skills for B2B teams, built by Shashwat Ghosh of Helix GTM Consulting.
Review and revise the ICP you have against your customers, deals and figures; plan and synthesise customer interviews that test your hypotheses; build a fit scoring model with labelled example weights; set buying role hypotheses with validation questions; and check product market fit metrics against your own targets. For B2B founders, product marketers, RevOps and demand generation leads.
See what it doesSee install instructions
- AI Search Visibility (AEO/GEO), partnerPartner plugin · 6 skills
Get your B2B pages cited by AI search
AI Search Visibility (AEO/GEO) is a free partner plugin with six skills, built with Optise on its FITq and RACE frameworks.
Get your B2B website found, quoted and recommended by ChatGPT, Perplexity, Gemini and Claude: page audits, answer blocks, buyer prompt packs, an EU trust page and citation tracking. For marketers and SEO leads, page owners, B2B marketing teams selling into Europe, and teams whose buyers use AI agents to build shortlists.
| Plugin | What it does | Who it is for | Skills | Price | Source |
|---|---|---|---|---|---|
| Positioning, GTM and Deal Strategy | Position your B2B product, write your core message and pick the right go to market motion: product led, sales led, partner or community. It also improves vague AI prompts. | Founders, CMOs, GTM leaders and product marketers, and anyone whose AI output keeps coming back vague | GTM motion picker (EPIC), Positioning and messaging (IMPACT), Prompt improver (CRAFT) | Free | github.com/shashwatgtm/gtm-claude-skills |
| B2B Deal Execution | Review the health of one deal and plan the close with the buyer, prepare discovery and map the buying group, hold the price and arm your champion, and write deal stage email sequences. | Account executives, founders who sell, sales engineers and sales leaders | Deal review and close plan, Discovery and buying group, Negotiation and champion, Sales sequences | Free | github.com/shashwatgtm/b2b-deal-execution |
| B2B Sales Enablement | Build proposals and decks that can copy a client's brand from a sample file, write competitive battle cards, and prepare for meetings and debrief after them. | Sellers | Sales Proposal Builder, Competitive Intelligence, Meeting Prep and Debrief | Free | github.com/shashwatgtm/b2b-sales-enablement |
| Customer Success: Churn and QBRs | Find accounts at risk of churn, prepare QBRs, plan onboarding, spot upsell openings and save renewals. | B2B customer success managers | Account health check (GUARD Gauge), Upsell and expansion (GUARD Uplift), Onboarding plan (GUARD Activate), QBR prep (GUARD Review), Renewal save plan (GUARD Defend) | Free | github.com/shashwatgtm/b2b-customer-success |
| B2B Research: Market and Account | Research target accounts with verified and unverified lists, build research assets with numbers locked to the source, fact check every claim before it goes out, and judge another model's critique point by point. | B2B teams | Account research, Evidence research asset, Claims fact check, Second opinion review | Free | github.com/shashwatgtm/b2b-research-market-and-account |
| B2B Personal Branding | Write your bios, positioning, LinkedIn profile and content pillars from your own facts, audit drafts for machine sounding text, and curate newsletters where every item cites its source. | B2B professionals | Personal branding authority, Handcrafted voice audit, Newsletter creation and curation | Free | github.com/shashwatgtm/b2b-personal-branding |
| B2B Events, PR and Launches | Build event portfolios and a plan for each event type, panel and webinar kits and speaker notes, and write verified releases, launch sequences and event follow up specs. | B2B teams | Event planner, Event speaker kit, PR and launch pack, Event follow up engine | Free | github.com/shashwatgtm/b2b-events-pr-and-launches |
| B2B ICP and Customer Insight | Review and revise the ICP you have against your customers, deals and figures; plan and synthesise customer interviews that test your hypotheses; build a fit scoring model with labelled example weights; set buying role hypotheses with validation questions; and check product market fit metrics against your own targets. | B2B founders, product marketers, RevOps and demand generation leads | ICP review, Customer interviews, Lead scoring model, Buying role hypotheses, PMF check | Free | See install instructions |
| AI Search Visibility (AEO/GEO), partner | Get your B2B website found, quoted and recommended by ChatGPT, Perplexity, Gemini and Claude: page audits, answer blocks, buyer prompt packs, an EU trust page and citation tracking. | Marketers and SEO leads, page owners, B2B marketing teams selling into Europe, and teams whose buyers use AI agents to build shortlists | Prompt Pack Builder, FITq Audit, RACE Audit, BLUF Writer, EU Trust Centre, AEO Tracker | Free | github.com/shashwatgtm/optise-helix-aeo-skills |
Guides that use these tools
Worked examples from live runs of the Helix tools, with how to read each output and what to do next.
Compare every Helix plugin and connector
All nine Claude plugins and all six connectors by Helix GTM Consulting in one table: the job each does, who it is best for, where it runs, how to install or connect it, and how to find it. The tools and plugin source are free; host plan charges may apply. On a narrow screen, scroll the table sideways to see every column.
| Tool | Type | Version | Job it does | Best for | Where it runs | Install or connect | Status |
|---|---|---|---|---|---|---|---|
| Positioning, GTM and Deal Strategy | Claude and Gemini, 7 skills (4 shared with B2B Deal Execution) | 1.2.8 | Picks the go to market motion to lead with (EPIC), positions the product and writes the core message (IMPACT), and fixes vague AI prompts (CRAFT). | Founders, CMOs, GTM leaders, product marketers | Claude Code; check Claude for other supported hosts and plans | Claude Code: /plugin marketplace add shashwatgtm/gtm-claude-skills. Claude or Cowork: Customize, then Plugins, then Add marketplace, or Discover and search for Positioning and GTM Strategy, the name the directory shows until its update to Positioning, GTM and Deal Strategy is approved. | Install from GitHub. Check Claude for directory availability. |
| B2B Deal Execution | Claude and Gemini, 4 skills | 1.0.5 | Scores one deal's health by script, builds the mutual close plan on a working day calendar, writes discovery questions and maps the buying group, prices concessions and writes deal stage sequences. | Account executives, founders who sell, sales engineers, sales leaders | Claude Code; check Claude for other supported hosts and plans | Claude Code: /plugin marketplace add shashwatgtm/b2b-deal-execution. Claude or Cowork: Customize, then Plugins, then Add marketplace. | Install from GitHub. Check Claude for directory availability. |
| B2B Sales Enablement | Claude and Gemini, 3 skills | 1.1.9 | Builds proposals and decks that can copy a client's brand from a sample file, writes competitive battle cards, and prepares meeting briefs and debriefs. | Account executives, founders, consultants, sales leaders, product marketers | Claude Code; check Claude for other supported hosts and plans | Claude Code: /plugin marketplace add shashwatgtm/b2b-sales-enablement. Claude or Cowork: Customize, then Plugins, then Add marketplace, or Discover and search for B2B Sales Enablement. | Install from GitHub. Check Claude for directory availability. |
| Customer Success: Churn and QBRs | Claude and Gemini, 5 skills | 1.2.6 | Finds accounts at risk of churn, prepares QBRs, plans onboarding, spots upsell openings and builds renewal save plans (GUARD). | B2B customer success managers, account managers, onboarding leads | Claude Code; check Claude for other supported hosts and plans | Claude Code: /plugin marketplace add shashwatgtm/b2b-customer-success. Claude or Cowork: Customize, then Plugins, then Add marketplace, or Discover and search for Customer Success: Churn and QBRs. | Install from GitHub. Check Claude for directory availability. |
| B2B Research: Market and Account | Claude and Gemini, 4 skills | 1.0.6 | Researches target accounts with verified and unverified lists, builds research assets with numbers locked to the source, fact checks every claim and judges another model's critique. | B2B teams researching accounts or checking claims | Claude Code; check Claude for other supported hosts and plans | Claude Code: /plugin marketplace add shashwatgtm/b2b-research-market-and-account. Claude or Cowork: Customize, then Plugins, then Add marketplace. | Install from GitHub. Check Claude for directory availability. |
| B2B Personal Branding | Claude and Gemini, 3 skills | 1.0.4 | Writes bios, positioning, a LinkedIn profile and content pillars from your own facts, audits drafts for machine sounding text and curates newsletters with cited sources. | B2B professionals | Claude Code; check Claude for other supported hosts and plans | Claude Code: /plugin marketplace add shashwatgtm/b2b-personal-branding. Claude or Cowork: Customize, then Plugins, then Add marketplace. | Install from GitHub. Check Claude for directory availability. |
| B2B Events, PR and Launches | Claude and Gemini, 4 skills | 1.0.6 | Plans event portfolios from a pipeline target and builds panel and webinar kits, verified press releases, launch sequences and event follow up. | B2B teams running events, PR and launches | Claude Code; check Claude for other supported hosts and plans | Claude Code: /plugin marketplace add shashwatgtm/b2b-events-pr-and-launches. Claude or Cowork: Customize, then Plugins, then Add marketplace. | Install from GitHub. Check Claude for directory availability. |
| B2B ICP and Customer Insight | Claude and Gemini, 5 skills | 1.0.4 | Reviews the ICP you have against your customers and deals, plans and synthesises customer interviews, builds a fit scoring model, sets buying role hypotheses and checks product market fit against your targets. | B2B founders, product marketers, RevOps and demand generation leads | Claude Code; check Claude for other supported hosts and plans | Use the GitHub install steps on its plugin page. | Install from GitHub. Check Claude for directory availability. |
| AI Search Visibility (AEO/GEO), partner | Partner plugin with Optise, 6 skills | 1.5.0 | Audits pages for AI search citation and AI agent shortlisting, writes answer blocks and an EU trust page, builds buyer prompt packs and tracks citations. | Marketers and SEO leads, page owners, B2B teams selling into Europe | Claude Code; check Claude for other supported hosts and plans | Claude Code: /plugin marketplace add shashwatgtm/optise-helix-aeo-skills. Claude or Cowork: Customize, then Plugins, then Add marketplace, or Discover and search for Optise. | Install from GitHub. Check Claude for directory availability. |
| GTM Alpha | Connector, 3 tools | 1.3.20 | Scores the four EPIC go to market motions from 1 to 10 and names the one to lead with, with a 30, 60 or 90 day plan in Claude. | Founders, CMOs, CROs | Browser (web app), Claude apps, Claude Code, ChatGPT (plans with developer mode), Cursor, Windsurf | Add https://gtmalpha.gtmhelix.com/mcp as a custom connector, no sign in; or open the web app at gtmalpha.gtmhelix.com. | Free during testing; see the connector page. |
| CRAFT GTM | Connector, 8 tools | 2.2.23 | Scores product market fit and builds launch plans, interview guides, retention, partner and crisis playbooks, battle cards and a CRAFT review of GTM documents. | Founders, CMOs | Browser (web app), Claude apps, Claude Code, ChatGPT (plans with developer mode), Cursor, VS Code, Windsurf | Add https://craft-gtm.gtmhelix.com/mcp as a custom connector, no sign in; or open the web app at craft-gtm.gtmhelix.com. | Web app and MCP server; see the connector page. |
| CRAFT Content | Connector, 8 tools | 2.2.23 | Writes case studies, newsletters, webinar scripts, repurposed posts, thought leadership series, testimonial requests and sales content, and gives drafts a CRAFT review. | Demand generation heads, marketing teams | Browser (web app), Claude apps, Claude Code, ChatGPT (plans with developer mode), Cursor, VS Code, Windsurf | Add https://craft-content.gtmhelix.com/mcp as a custom connector, no sign in; or open the web app at craft-content.gtmhelix.com. | Web app and MCP server; see the connector page. |
| IMPACT | Connector, 8 tools | 2.2.27 | Works through positioning on the IMPACT framework (champions, alternatives, value, market anchor, message and execution), plus a full audit and the framework guide. | CMOs, marketing teams | Browser (web app), Claude apps, Claude Code, ChatGPT (plans with developer mode), Cursor, VS Code, Windsurf | Add https://impact.gtmhelix.com/mcp as a custom connector, no sign in; or open the web app at impact.gtmhelix.com. | Web app and MCP server; see the connector page. |
| ICP Intelligence | Connector, 9 tools | 1.2.26 | Covers an ideal customer profile deep dive, a scoring model, the buying group, TAM, SAM and SOM, lookalikes, account priorities, gaps, changes over time and interview themes. | Founders, demand generation heads | Browser (web app), Claude apps, Claude Code, ChatGPT (plans with developer mode), Cursor, VS Code, Windsurf | Add https://icp-intelligence.gtmhelix.com/mcp as a custom connector, no sign in; or open the web app at icp-intelligence.gtmhelix.com. | Web app and MCP server; see the connector page. |
| Revenue Enablement | Connector, 12 tools | 1.2.31 | Covers account plans, deal strategy, discovery questions, ROI cases, mutual action plans, win and loss reviews, proposals, emails, demos, pricing, champions and competitive traps. | CROs, demand generation heads | Browser (web app), Claude apps, Claude Code, ChatGPT (plans with developer mode), Cursor, VS Code, Windsurf | Add https://revenue-enablement.gtmhelix.com/mcp as a custom connector, no sign in; or open the web app at revenue-enablement.gtmhelix.com. | Web app and MCP server; see the connector page. |
The versions above are source versions. They were checked on 1 November 2026, and B2B Deal Execution on 5 November 2026: plugin versions come from plugin.json and connector versions from package.json on their default branches. Source versions do not confirm the version deployed on a website or listed in a directory. Check your host for plan and connector limits.
Questions people ask
What are the best free plugins for Claude and Gemini for B2B go to market teams?
Helix GTM Consulting publishes nine free plugins for Claude and Gemini (8 Helix, 1 partner) with 37 skills: Positioning, GTM and Deal Strategy, B2B Deal Execution, B2B Sales Enablement, Customer Success: Churn and QBRs, B2B Research: Market and Account, B2B Personal Branding, B2B Events, PR and Launches, B2B ICP and Customer Insight and AI Search Visibility (AEO/GEO) with Optise. Positioning, GTM and Deal Strategy, B2B Sales Enablement, Customer Success and AI Search Visibility are listed in Anthropic's Claude directory; the others install from GitHub.
What are the best free MCP servers for B2B marketing and sales?
Helix GTM Consulting runs six free MCP connectors with 48 tools: GTM Alpha, CRAFT GTM, CRAFT Content, IMPACT, ICP Intelligence and Revenue Enablement. Each is also a free web app, needs no account or API key, and works in Claude, in ChatGPT on plans that allow developer mode, and in Cursor, VS Code and Windsurf.
Should I use a Helix plugin or a Helix connector?
Use a plugin if you work in Claude on a paid plan (Pro, Max, Team or Enterprise): Claude carries out a longer GTM job step by step in Claude Code, Cowork or the Claude apps. Use a connector in a browser, ChatGPT, Cursor or any assistant that takes an MCP address: it gives a structured answer from your own numbers by fixed rules.
Which Helix tools build competitive battle cards?
In Claude, the Competitive Intelligence skill in the B2B Sales Enablement plugin builds battle cards and objection handling for a named competitor. In a browser, ChatGPT or Claude, the CRAFT GTM connector builds a battle card per competitor, and Revenue Enablement plans landmine questions for your main competitor.