What does this plugin do?
B2B Personal Branding is a free Claude plugin with personal branding skills for B2B professionals, built by Shashwat Ghosh, Helix GTM Consulting. It writes your bios, positioning, LinkedIn profile and content pillars from your own facts, audits drafts for machine-sounding text, and curates newsletters where every item cites its source.
What does each skill do?
| Skill | What it does | Example prompt from the README |
|---|---|---|
Personal branding authoritypersonal-branding-authority | Positioning statement, short, medium, long and speaker bios, LinkedIn headline and About, brand narrative, content pillars, and a 4 to 6 post personal branding series plan, all built from your own facts with "[User to add: ...]" wherever a fact is missing. | “Here is my CV and LinkedIn About. Write my positioning, a headline, and a speaker bio for a panel on agentic AI in delivery.” |
Handcrafted voice audithandcrafted-voice-audit | A line by line audit of machine-sounding text that rewrites only what it flags, keeps your raw take and source quotes, sets the reading level per audience, and builds a voice guide from a blank template. | “Make this launch post sound human. Audience: contact center leaders.” |
Newsletter creation and curationnewsletter-creation-curation | Newsletter plans and issues where every curated item cites its source link and a checked date, with subject lines, a separate share card and a teaser post, numbers locked across every asset. | “Turn these three links and my notes into this fortnight's newsletter issue for heads of delivery, with three subject lines and a share card.” |
Who is it not ideal for?
- Searching for or profiling a person: the skills never do that.
- Anyone who does not use Claude: plugins add skills to Claude only. In a browser, ChatGPT or another assistant, use the connectors.
How do I install it?
Claude Code
/plugin marketplace add shashwatgtm/b2b-personal-branding /plugin install b2b-personal-branding@b2b-personal-branding
Or from a terminal: claude plugin marketplace add shashwatgtm/b2b-personal-branding then claude plugin install b2b-personal-branding@b2b-personal-branding.
Claude app and Cowork
- Open Customize in the sidebar, then Plugins.
- Select Add marketplace and enter
shashwatgtm/b2b-personal-branding. - Find the plugin in the list and select Install. Its skills apply when relevant, or type
/to run one.
Anthropic's plugin documentation says a plugin added in Claude under Customize, then Plugins, is saved to your Claude account, so its skills are also available in Claude chat on the web, desktop and mobile, in Cowork and in Claude Code (Anthropic: Plugins). Plugins in Claude are available on paid plans: Pro, Max, Team and Enterprise (Anthropic Help Center).
What does it cost, where is the source, and what happens to my data?
- Source code: github.com/shashwatgtm/b2b-personal-branding (version 1.0.3)
- Licence: MIT. Credit: Shashwat Ghosh, Helix GTM Consulting.
- Privacy: This plugin sends no data to Helix GTM Consulting and runs no server. It keeps no account and no log, and any file Claude writes for you goes only to your own working folder. Claude keeps its working notes (the answer as checked, your messages, the pages opened, a script's printed output, the ledger) in a claim-ledger folder in your working folder. The small Python scripts in each skill run on text you give them, use no network, and write no files. What you type into Claude is handled under your own Claude account terms. The README in the repository has the details.
Questions and answers
Who is it for?
B2B professionals. The plugin's README describes it as personal branding skills for B2B professionals.
How do I install it?
In Claude Code, run /plugin marketplace add shashwatgtm/b2b-personal-branding and then /plugin install b2b-personal-branding@b2b-personal-branding. From a terminal, run claude plugin marketplace add shashwatgtm/b2b-personal-branding and then claude plugin install b2b-personal-branding@b2b-personal-branding.
Which skills does it include?
It includes three skills: personal-branding-authority, handcrafted-voice-audit, newsletter-creation-curation.
Is it free?
Yes. It is free to install from GitHub under the MIT licence. This plugin sends no data to Helix GTM Consulting and runs no server.