What do you need to get done?
Pick your role to see where to start.
- GTM Alpha: free EPIC audit
Pick the go-to-market motion to lead with
You get:Four motions scored 1 to 10, and the one to lead with.
Made-up example
“Series B telecom, 150 day sales cycle, $240,000 deals”
- Ecosystem and ABM10 of 10
- Product-Led4 of 10
- Inbound and Outbound5 of 10
- Community6 of 10
Lead with Ecosystem and ABM
- ICP Intelligence: TAM SAM SOM Calculator
Size the market and find your best-fit customers
You get:TAM, SAM and SOM, every assumption labelled.
Made-up example
9,000 companies at $24,000, example rates
Bars not to scale.
- IMPACT: Craft Message
Sharpen positioning and the message
You get:A positioning statement, a tagline and three message pillars.
Made-up example our cloud security product
our cloud security product gives cloud security leads at mid-size fintech companies fewer critical cloud exposures through exposure-based ranking of every misconfiguration.
Tagline: Fewer critical cloud exposures
Pillars: Speed, Simplicity, Scale
- CRAFT GTM: PMF Scorecard
Check product-market fit before you scale
You get:A score per dimension and what to fix first.
Made-up example our field sales product
Emerging PMF, 7.5/10
- Customer Retention 7/10
- Customer Satisfaction 5/10
- Unit Economics 9/10
- Revenue Retention 9/10
- CRAFT Content: Case Study Generator
Turn a customer win into content
You get:A case study plus one-line, social and email versions.
Made-up example Example Food Delivery Co
45% of tickets resolved without a human in 60 days; first response time down from 6 hours to 2 minutes with our support product
Result: 45% of tickets resolved without a human in 60 days; first response time down from 6 hours to 2 minutes
- Revenue Enablement: ROI Business Case Builder
Build the business case for a deal
You get:An ROI case with payback.
Made-up example Example Retail Co
- ROI 900%
- Payback 1.2 months
- 3-year net value $2,430,000
Example assumptions: use the buyer's own numbers.
- CRAFT GTM: Retention Playbook
Spot churn risk and plan the save
You get:A health score model and a save play for each churn reason.
Made-up example
Regional consumer goods brands, 1.5% monthly churn
- Feature adoption 30%
- Login frequency 25%
- Engagement trend 20%
First save play: an onboarding reset and a use case call
Health score weights are example figures: replace them with your own.
- Revenue Enablement: Discovery Question Bank
Prepare the questions for your next sales call
You get:Discovery questions in the buyer's language, for your sales framework.
Made-up example
Third-party logistics, Head of Last-Mile Operations, discovery stage
How do you plan routes today, and how often does a dispatcher re-plan during the day?
Then: MEDDPICC questions, starting with Metrics
Connectors in Claude, ChatGPT and more. Plugins in Claude and Gemini.
Connectors add GTM tools to Claude or ChatGPT with one link and no install. Plugins add step-by-step GTM skills to Claude. Connector or plugin: which is right for you?
- IMPACT2,727 downloads (both IMPACT packages)
- GTM Alpha2,429 downloads
- CRAFT Content1,595 downloads
- CRAFT GTM1,439 downloads
- Revenue Enablement1,405 downloads
- ICP Intelligence1,357 downloads
Add a plugin from GitHub. Check Claude for current directory availability.
- Positioning and GTM StrategyHelix
- B2B Sales EnablementHelix
- Customer Success: Churn and QBRsHelix
- B2B Research: Market and AccountSee install instructions
- B2B Personal BrandingSee install instructions
- B2B Events, PR and LaunchesSee install instructions
- B2B ICP and Customer InsightSee install instructions
- AI Search Visibility (AEO/GEO)Partner
Connectors: use them in a browser, Claude or ChatGPT
- GTM Alpha3 tools · 2,429 npm downloads
Which GTM motion should you lead with?
- CRAFT GTM8 tools · 1,439 npm downloads
Check product-market fit, plan a launch, build battle cards.
- CRAFT Content8 tools · 1,595 npm downloads
Draft B2B content from the facts you already have.
- IMPACT8 tools · 2,727 npm downloads (both IMPACT packages)
Sharpen your B2B positioning.
- ICP Intelligence9 tools · 1,357 npm downloads
Define your ideal customer from your best deals.
- Revenue Enablement12 tools · 1,405 npm downloads
What should your sellers say, send and ask in the next deal?
- In active development
See the gap between your positioning and a buyer's view
Reads your inside positioning view across six phases, then measures the gap against how a named buyer receives you.
- Not sure which tool?
Start here: find the tool for your job
One table of jobs, who each is for, the tool to start with and a sample answer.
Downloads: npm downloads, from each first release (GTM Alpha 8 September 2025, the other five 15 to 17 January 2026) to 12 October 2026, the latest day npm reported on 16 October 2026, with both IMPACT packages added together. npm also counts automated downloads. All six: 10,952.
Plugins: step-by-step skills for Claude and Gemini
Add a plugin if you work in Claude on a paid plan (Pro, Max, Team or Enterprise). On Gemini CLI or Antigravity, install the Helix GTM Suite. In a browser, ChatGPT or another assistant, use the connectors. Connector or plugin: which is right for you?
8 plugins, 33 skills: 7 Helix and 1 partner. Install instructions are available from each plugin repository. Check Claude for current directory availability.
- Positioning and GTM StrategyClaude and Gemini · 3 skills
Pick your motion, own your position, fix your prompts
Position your B2B product, write your core message and pick the right go-to-market motion: product-led, sales-led, partner or community. Also improves vague AI prompts.
- B2B Sales EnablementClaude and Gemini · 3 skills
Walk into your next client meeting prepared
Proposals and decks that can copy a client's brand from a sample file, competitive battle cards, and meeting prep and debriefs.
- Customer Success: Churn and QBRsClaude and Gemini · 5 skills
Know which accounts need you this week
Find accounts at risk of churn, prepare QBRs, plan onboarding, spot upsell openings and save renewals.
- B2B Research: Market and AccountClaude and Gemini · 4 skills
Research target accounts and fact check every claim
Research target accounts with verified and unverified lists, build research assets with numbers locked to the source, fact check every claim before it goes out, and judge another model's critique point by point.
- B2B Personal BrandingClaude and Gemini · 3 skills
Write your bios and positioning from your own facts
Write your bios, positioning, LinkedIn profile and content pillars from your own facts, audit drafts for machine-sounding text, and curate newsletters where every item cites its source.
- B2B Events, PR and LaunchesClaude and Gemini · 4 skills
Plan B2B events, press releases and product launches
Plan B2B events, press releases and product launches: event portfolios and plans per event type, panel and webinar kits, speaker notes, verified releases, launch sequences and event follow-up specs.
- B2B ICP and Customer InsightClaude and Gemini · 5 skills · See install instructions
Review and revise the ICP you already have
Review and revise the ICP you have against your customers, deals and figures; plan and synthesise customer interviews that test your hypotheses; build a fit scoring model with labelled example weights; set buying role hypotheses with validation questions; and check product market fit metrics against your own targets.
See what it doesSee install instructions
- AI Search Visibility (AEO/GEO), partnerPartner plugin · 6 skills
Get your B2B pages cited by AI search
Get your B2B website found, quoted and recommended by ChatGPT, Perplexity, Gemini and Claude: page audits, answer blocks, buyer prompt packs, an EU trust page and citation tracking.
When are these tools not the right fit?
- You need live market, competitor or CRM data. Every tool works only from what you give it.
- You want finished, publish-ready documents. The tools give you drafts, with placeholders.
- You need saved history or shared workspaces. The connectors keep nothing you send.
- You use ChatGPT or another assistant and want the plugins. Plugins add skills to Claude only; the connectors work in a browser and in any assistant that takes an MCP address.
- Your website is not in English. The AEO toolkit is built for English-language websites.
Questions and answers
Do I need to be technical?
No. Each connector has a web app: fill in a form in your browser and press Run, or press Fill in an example first. To use a tool in Claude or ChatGPT, add its link as a custom connector.
What does it cost?
The tools are free. The connectors need no account or sign-in, the plugins install free from GitHub, and GTM Alpha is free during testing. To work with Shashwat, use the Work with Shashwat page.
Do the tools make up numbers?
No. Each connector tool applies fixed rules in its code to what you enter; no AI model writes its answer. A number you give is used as you gave it, and any other figure carries a label.
Where does my data go?
The connectors keep nothing you send: each answer is built in that request and not stored. The plugins run inside your own Claude session. This site has no forms. After a page has loaded, Google Analytics and Ahrefs count visits, and Google Analytics may set cookies; the privacy page has the details.
What does "Example figures: replace with your own" mean?
It marks a figure the tool did not take from you, such as a preset rate or benchmark it used to fill a gap. Replace it with your own number before you rely on the result.
Connector or plugin: which should I use?
Connectors add GTM tools to Claude or ChatGPT with one link and no install. Plugins add step-by-step GTM skills to Claude. Add a plugin if you work in Claude on a paid plan (Pro, Max, Team or Enterprise). On Gemini CLI or Antigravity, install the Helix GTM Suite. In a browser, ChatGPT or another assistant, use the connectors.
Questions people ask about Helix GTM Consulting
Who makes the Helix GTM tools?
Helix GTM Consulting, founded in 2022 in Bengaluru, makes them. Its Co-Founder and Fractional CMO, Shashwat Ghosh, has 24+ years in B2B and built the tools on the EPIC, IMPACT and CRAFT frameworks he uses with clients.
Who is Shashwat Ghosh?
Shashwat Ghosh is Co-Founder and Fractional CMO of Helix GTM Consulting, with 24+ years in B2B and 10+ years of fractional experience, and was part of 6+ rebrands. He created the EPIC, IMPACT and CRAFT frameworks and the Hub-Spoke Brand Messaging Methodology, and was named B2B Marketer of the Year 2020, Fintech (CMO Asia).
Are there free plugins for Claude and Gemini and MCP servers for B2B go-to-market?
Yes. Helix GTM Consulting offers six free MCP connectors with 48 tools that run in a browser, Claude or ChatGPT, and eight Claude plugins (7 Helix, 1 partner; install instructions are on the plugin pages) with 33 skills for Claude Code, Cowork and the Claude apps. The plugins page compares all fourteen in one table.
Can I hire Shashwat Ghosh as a Fractional CMO?
Yes. Through Helix GTM Consulting, Shashwat works as a Fractional CMO who owns the marketing and demand generation plans. Book a 45 minute discovery call, or ask for a GTM audit or a custom quote, on the Work with Shashwat page at gtmhelix.com/lets-get-started/.
Guides that use these tools
Worked examples from live runs of the Helix tools, with how to read each output and what to do next.