Who he is
- Co-Founder and Fractional CMO, Helix GTM Consulting (founded 2022, Bengaluru)
- 24+ years in B2B; 10+ years of fractional experience
- Created the EPIC, IMPACT and CRAFT frameworks and the Hub-Spoke Messaging Methodology
- Led 6+ corporate rebrands
Results
- VP Marketing, Happay: 161% ARR growth. 2x exit: CRED ($180M), then MakeMyTrip.
- VP Performance Marketing, Locus: $4.2M pipeline. Acquired by IKEA (Ingka Group) in Oct 2025.
- 4x business growth, Airtel Data Centers and Managed Services.
- Rs 2.35 Cr TCV in 6 months with ABM at Seclore, and 225+ sales meetings across Seclore's target accounts.
- CMO, FieldAssist: 2.25x growth in mid-market and enterprise qualified leads.
Writing
Recognition
- LinkedIn Top Product Marketing Voice, #10 India and #52 worldwide (Favikon verified)
- #14 in AI Research and Innovation, LinkedIn India
- Top 30 PLG creators worldwide
- Most Admired Marketing Leaders 2025 (CMO Asia)
- B2B Marketer of the Year 2020, Fintech (CMO Asia)
The tools he built
Six free MCP connectors with 48 read-only tools, three free Claude plugins, and the positioning check. See the connectors or the plugins.